How Voice of Customer (VoC) Data Can Boost Your Online Marketing
Voice of Customer (VoC) data is a great resource that can help you to understand your target audience better.
The primary purpose of VoC data is to gather customer feedback about their experiences with a product or service. This feedback can be obtained through various channels such as surveys, interviews, user testing, and even the complaints received through customer service.
Googling your own brand is an under-utilized but potentially hyper-effective strategy. Chances are people on Reddit are already discussing your product or service - that's free feedback, baby!
Once you've gathered some data, look for common themes and patterns in the feedback. For example, if many customers mention a particular benefit or feature of your product or service, you can highlight that in your copy. Or when a large number of customers consistently mention a particular issue with a product, you know what to work on ASAP.
VoC also allows you to understand the language that your customers use to describe your product or service. By analyzing the exact words and phrases, you can tailor your product or service copy to match how your customers think and talk about your product. We're willing to bet your customers see your product differently than you do!
Have a lot of VoC data, but you don't know how to make sense of it? Transform it into a word cloud!
Simplewordcloud.com takes a large amount of text data, such as customer feedback, and transforms it into a word cloud, highlighting the most frequent words used. This provides an immediate and concise overview of customer opinions and allows for quick identification of common word usage and other trends.I like to practice what I preach, so if you have any feedback regarding my app, I'll be happy to hear from you! 😀